With 25 years of unparalleled expertise in retail innovation and leadership, Shireen stands as a transformative figure in the industry. As the former CEO of Majid Al Futtaim - Fashion, she played a pivotal role in revitalising the company's fashion and lifestyle sectors. She also orchestrated the launch of That Concept Store, a cutting-edge 4,000 sqm phygital retail space in the Middle East. In her role as CEO of Majid Al Futtaim - Shopping Malls, Shireen used her customer-centric focus to introduce the Mall of the Future, a game-changing strategic initiative for the organisation.
Shireen's extensive experience also includes a 19-year tenure as CEO of Al Tayer Insignia, where she managed an impressive portfolio of over 35 high-end brands, from Armani and Bvlgari to Gucci. She was the driving force behind Ounass, which evolved into the leading online store in the Middle East, and played a key role in bringing Harvey Nichols and Bloomingdale's to Dubai.
Known for her skill in retail management, organizational culture shaping, and forging global brand alliances, Shireen has been lauded by Time Magazine as one of the women revolutionizing luxury on a global scale. Currently, she invests her profound expertise in guiding direct investments in emerging brands, consulting for established retail giants, and mentoring up-and-coming Middle Eastern designers.