Bruce Bowman
Project Director

Bruce Bowman, a Senior Consultant and Advisor in omnichannel retail and non-aeronautical commercial revenues, has carved out a distinguished career spanning over two decades. Adept in sectors ranging from fashion and retail to hospitality and travel, Bruce has held influential roles with renowned organisations such as Qatar Airways, Marks & Spencer, Moët Hennessy Louis Vuitton (LVMH). 

Building on his initial grounding in operations, Bruce transitioned into senior leadership, masterminding digital transformations to elevate omnichannel customer experiences. A specialist in data-driven commercial strategies, he has overseen brand portfolio development and revenue optimisation, most notably in Dubai's Mall of the Emirates for Majid Al Futtaim LLC. 

Bruce's skill set extends to complex negotiations, adeptly managing relationships with diverse stakeholders like governments, venture capital firms, and retail brands. His international expertise encompasses markets in the UK, the Middle East, and Southeast Asia. 

A strong advocate for sustainable business practices, Bruce has collaborated with NGOs to create commercial ventures focused on local product manufacturing, operating under a philosophy of “achieving good for all” across the supply chain. 

Educationally fortified with an MBA from The University of Edinburgh, Bruce is well-versed in project management and lean improvement methodologies. Among his career highlights, Bruce led LVMH's retail expansion in Southeast Asia, managed Al Tayer Group's luxury brand portfolio in the Middle East, and revolutionised the consumer experience at Qatar Duty Free.